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AP Web Tech · Nonprofit

Love Like Landon

A nonprofit website organized around a clear donation journey, persistent donation call to action, and a custom contact form.

RoleSenior Web Developer / Web Strategist · end-to-end freelance ownership
Platform/scopeWordPress
AudienceNonprofit supporters and prospective donors

Project imagery

A clear nonprofit experience across screens.

Responsive desktop, tablet, and phone mockups displaying the Love Like Landon nonprofit website and its donation call to action.
Love Like Landon’s website shown across desktop, tablet, and mobile.

Reported outcomes

  • +80% organic traffic growth following website and SEO optimization

01 / Context

The work in context.

A nonprofit website with a donation journey, persistent donation call to action, and custom contact form, alongside website and SEO optimization.

02 / Challenge

The problem to solve.

Improve organic discoverability while maintaining a clear path for visitors to learn about and support the organization.

03 / Approach

How I approached it.

  • Pair website and SEO optimization with a clear donation journey.
  • Keep the donation call to action visible and provide a custom contact path.

04 / Implementation

What I delivered.

  • Delivered website and SEO optimization for Love Like Landon.
  • Organized the public-facing experience around a donation call to action and custom contact form.

05 / Constraints & tradeoffs

What shaped the work.

  • The work needed to support both organic discovery and the nonprofit’s donation and contact journeys.

06 / Outcome

What changed.

Organic traffic increased by 80% following website and SEO optimization.

The 80% figure reflects organic traffic growth following the website and SEO work; the underlying analytics are not published here.

  • WordPress
  • Technical SEO

07 / Reflection

What I take forward.

Discovery and the on-site experience work together: the site needs to be findable and make the next step clear.